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The Lie by JPZ Celebrates It's 4th Anniversary October 20 2014, 4 Comments

It's been 4 years, since The Lie by Jerneja Podbevšek Zhembrovskyy was launched on October 20th 2010 at 20:10 pm. 4 beautiful, creative, productive and exciting years. In this time, I launched 14 collections - 3 jewellery, 2 bags and 9 couture collections. So many individual orders, projects, co-branding projects... When thinking about it, how much was done already, it seems like 10, not only 4 years. But on the other hand, seems like it was yesterday, when me and my team were brainstorming in my living room , thinking about the name, the logo, the strategy of the brand... And so many beautiful ideas and products that still need to be published! It makes me so excited to simply think about it. But no greatness is achieved over night. It takes courage, patience, a lot of hard work, many decisions and an unrelenting pursuit of your greatest desire.
I follow my 
deems. And it is because of you, that my dreams are coming true, every day, bit by bit. So thank you guys, for all your support, kind words, for believing and most important - for wearing The Lie by JPZ products! You make us stronger, bigger and better! Scroll down through The Lie by JPZ collections over the past 4 creative years... Because you made them possible, you made the sketches become real...
So... my friends... at 4 years...and 100 on. Cheers!


FW 2014/2015 Couture Collection - Snow White's Awakening:Bite The Temptation

Bag Collection - 24:7

SS 2014 Couture Collection - ReTrO cHiC

Eveningwear 2014/2015 Couture Collection: Red Carpet

Special Edition 2013/2014 Eveningwear Couture Collection - 00:01

Jewellery Collection - Chunky Love

FW 2013/2014 Couture Collection - When In Budapest With Tristan Karol...

SS 2013 Couture Collection - When Your Dreams Come True...

Jewellery Collection - Chainy Chic 4 Chick

FW 2012/2013 Couture Collection - In The Twenty-First Century She Came In Baroque...

Jewellery Collection - Pearl~Rock~Marine~Chic

Bag Collection - Girl's Best Friends

FW 2011/2012 Couture Collection - Bianco e Nero 24:7

SS 2011/2012 Couture Collection - The Rock Chic Collection, The Golden Collection & The Kingdom of Lace